SEO – Search Engine Optimization
Simply put, Search Engine Optimization (or SEO for short) is the alteration of your website to help it rank better in search engines. It’s as complicated as the search engine’s themselves, and endless numbers of books and blogs have been written on the topic, and for good reason. The first page of Google is called “prime real estate,” for the simple fact that businesses there generate enormous amounts of leads online. Think about it, when’s the last time you ended up on page 3 of Google looking for a business? This is why out of all the different forms of internet marketing, SEO still boasts the highest ROI of all.
It’s not an easy task, and it’s sometimes easier than others depending on the industry you’re in and the market you’re located in. However, in order to rank better organically in Google, you need the help of an SEO professional with experience in that kind of thing. Below you’ll find the full plan of attack we employ to get you ranking in the shortest amount of time possible.
Before any campaign is laid out, we need to figure out how your customers find your business first. Once we assess the keywords they use, we optimize every page of your website and every piece of content produced to rank for those keywords.
This is the technical optimization of the back end of your website. Basically we pop the hood, roll up our sleeves and make the necessary changes to the code in order to rank for the keywords we determined were the most valuable.
There’s a saying in SEO: “Content is King”. Websites that constantly produce and upload relevant content rank higher than static websites. The way Google sees it, if you’re adding content you’re trying to generate traffic and your information is more up to date, so you should rank higher. If you haven’t made a single edit to your site in years, that’s a big reason you’re not ranking right now!
By far the most important, the most expensive, the most time consuming, and the most rewarding part of an SEO campaign. Quite simply, a backlink is a link going from another website to your website. If you have links coming in from reputable websites in your industry that have high domain authority, you will rank high. If you have zero links, or links coming in from spam based websites, you will rank very low. Simple as that. Any SEO company worth their salt knows this is the most important part of an SEO campaign, and never take on an SEO company that won’t give details on their backlinking. This is what separates the best from the rest.
All of these factors are critical in a successful SEO campaign, and every business is unique in determining what needs to be done with their website to outrank their competitors. Enter your info and your website URL below, and receive a free SEO Analysis from the SEO Pros at ProSource Media!