Advertising and marketing certainly has changed in the last 20 years. Years ago, content marketing was much different. If you wanted to get a message out there to over 1000 people, you were paying $500 just to run an ad on the local radio station or in a local publication. If you’ve ever tried direct mail, you know how painful it is investing a couple thousands dollars to get some brochures sent out, especially knowing that most of it ends up in the trash. The cost of reaching the same amount of people online is fraction of the price. For example, the cost to reach 2,000 people on Facebook is $20 bucks…$20 bucks! Unfortunately most business owners aren’t taking advantage of this simply because they don’t know how.
It’s the same concept as creating a print ad to mail out. In order for content marketing to be effective, it has to be captivating, engaging, and informative, only in digital form rather than in print. At ProSource we work closely with our clients to gain a comprehensive understanding of their business and their competitive advantages so we can product content that hits the mark. We will deliver the information directly to your customers’ digital doorstep, and by doing so we can effectively build your brand and following online. Every piece of content created is syndicated across all social media platforms, your blog, RSS feed, and even to major media publications as Press Releases. The articles are engaging, concise and well-written, meant to deliver the message that you are the expert in your field, and you should be the one they go to for the services you provide.
Our articles are meant to increase your following on social media, build your brand to your customers, and most importantly boost your ranking in the search engines. These content pieces also have SEO value, because they are written to target certain keywords to boost your ranking in Google. Content is everything in digital marketing, and ProSource prides itself on producing content that will build you a loyal customer base.