This is an interactive infographic created by ProSource Media for our client in Boston. Fill out our contact form for more information.
Published: Septmeber 23, 2016
One of the biggest points of interest for local businesses is how they can effectively boost their rankings in local search results. This should come as no surprise for most people. We’ve all used our phone to find a local business while we’re out and about, and it’s one of the best ways for a brick and mortar business to drive foot traffic, get their phone ringing, and increase sales.
Google has reported that as much of 70% of searches for local businesses and/or services end up on the map, not the organic search section of Google. Even more intriguing is the fact that there’s no clear cut way to make it to the top of the local search page. It isn’t as straight forward as optimizing your website to make it to page 1 of the organic section, and Google Maps is constantly evolving and changing how they rank businesses on the map.
Traditionally, having a Google listing was a great way for mom and pop businesses to be found on Google without having a website or a domain with high authority. It put more emphasis on local results, so if a customer was searching for your services near your location, you’d be sure to pop up. This is still the case, however it’s become more and more competitive over the last few years.
About 2 years ago, Google reduced the number of local listings on SERPs (Search Engine Results Pages) from 7 down to 3. To make the plot even thicker, this year they’ve begun experimenting with paid Ads in the local search section. This has left small business owners scrambling for position, trying everything they can to gain that competitive advantage and crack the top 3.
We wrote an eBook that is meant to deliver that competitive edge you’re looking for to dominate local search results. Bear in mind these are all best practices, and by no means do they guarantee top 3 rankings. In fact, depending on the size of your market, gaining top 3 can range from easy as pie to near impossible. That being said, this body is a collection of resources from some of the best and brightest in the local SEO space, and if you follow these, you’ll certainly improve your ranking in local search.
You can download our eBook on Local SEO here for free. It will provide comprehensive coverage of tips and best practices on how you can boost your rankings in local search results and drive web traffic, foot traffic and phone calls to your local business. We hope you enjoy it!
Published: June 24, 2016
We all share it. It’s something that’s difficult to put into words, but it’s probably the single most important thing in all of our lives. It’s what burns deepest inside of us. It’s what keeps us up at night. Some call it vision, some call destiny, some call it our life’s work. It’s different for everyone, and it’s largely dependent what values we hold in the highest esteem. Not to get all philosophical on you, but over the past 12 months, after 30 years on this Earth, I figured out what mine is. It’s freedom, family, and ability to have a positive impact on the people I come in contact with. That’s what is most important to me, and it’s the reason I did something completely nutty a month and a half ago and quit my job three weeks before the birth of my first born child.
Needless to say my wife wasn’t thrilled, and understandably so. She didn’t speak to me for 3 days. Her maternity leave package isn’t exactly what you would call lucrative, and we live in one of the most expensive areas in the world, New York. I left a stable job where I was on pace to clear $60K to pursue opening my own marketing company with three clients with a total contract value of $26K, three weeks before our child’s due date. The day I quit, she begged me to stay for a few more months, and I actually walked into work with the intention of doing so, but while sitting in front of my director, with whom I’m close with, I called an audible and quit. So let me fill you in on the details.
I was working an inbound sales role at a tech startup selling a CRM software to help business owners manage their online marketing. The product was amazing and so was the company, and for certain business owners it was something that could really have an impact on their bottom line. What frustrated me was the fact that many of the inbound leads we were getting were not good candidates for the software, and I had the skill set needed to help them in other ways via web site design, social media marketing, and search engine marketing. Of course I couldn’t sell them my services, but I saw an opportunity to do what I’m very passionate about, and thats have a positive impact on their business and their lives.
So while working there, I started a tech company of my own with my business partner, whose an SEO whiz. My web design skills combined with his SEO knowledge, and the budding industry of social media marketing meant we could offer a level of customizable digital marketing solutions that could have an incredible impact on any businesses bottom line. We were doing incredibly well and building our book of business when I was blindsided one Monday. Someone had seen I was doing this on none other than LinkedIn, and I was presented with an ultimatum. I would have to quit or move to outbound sales, and sign a contract stating I would no longer run my business on the side. I was lucky to not be fired immediately, because what I was doing presented a major conflict of interest given I had access to inbound leads. I understood their position, and signed a contract stating that I would sever ties with my partner and no longer conduct my business on the side. For me it was soul crushing. My freedom and ability to help others was completely swept out from underneath me, and I was to just do what I was hired to do like a good worker bee. So that lasted about 3 days.
It never ceases to amaze me a person’s will to follow their heart, despite what reason may tell them. I knew I would be miserable if I stayed, as I wouldn’t be able to pursue my own mission, which is helping others learn, grow, and improve. The freedom I value so much is the same freedom I admire most in the entrepreneurs I have the pleasure of helping, and nothing compares to the feeling I get to see their business grow as a result of the services I provide. It’s what provides me absolute certainty that I will be able to provide for my family and grow this business. Since leaving 6 weeks ago, we’ve doubled our revenue and I’m well on my way to meeting or exceeding the income I was projected to make with the company I was with. What’s even better is I’m reselling their CRM as an agency partner, which adds a ton of value to the portfolio of solutions we can offer. I hold no bad feelings towards them, in fact I’m happy things worked out as they did. They did me a huge service, whether they realize it or not, and I’ll be forever grateful for the time I spent with them.
So as I sit here writing this next to my 3 week old baby boy, I want to deliver this message to you. Never shy away from what you value most, and pursue with unrelenting passion what drives you the most. When it’s all said and done, you’ll be able to rest easy knowing you did, and you’ll enjoy a hell of a ride along the way. And as a nod to business owners everywhere, who fearlessly tread down the road less traveled to pursue something bigger, I’m making an offer to have the privilege of helping you accomplish your mission. I’ll build a free website for any business hiring us for our SEO packages. Fill out our free consultation form, and see what success in digital marketing can mean for your business!
Published: June 13, 2015
There have been many changes in the world of web development over the last few years. It all started with the introduction of the iPhone back in 2008, but even back then nobody could really see what was coming. Seven years later, in 2015, it is estimated that OVER 50% of website traffic occurred on mobile devices. This number is estimated to increase to over 60% by the end of 2017.
But what does this mean for your website? Chances are, if it was built prior to 2014, it was not built to look good on smart phones or tablets. Google updated its algorithm back in the beginning of 2015 stating that websites that were not optimized for mobile devices would not rank as high as website that were. SEO experts referred to this update is “mobile-gheddon,” spelling doom for any websites the were not mobile responsive. As it turns out, it doesn’t affect your search engine ranking on desktops or laptop devices, but it will hurt your ranking on mobile devices such as smart phones and tablets. Now if 50% of your customers are on mobile devices looking for companies like yours, that means your missing out on roughly 50% of potential website traffic. That’s simple mathematics, and it hurts if you own a business and you’ve invested in online marketing.
That’s why mobile optimization should be on the top of your list of things to do if your’e looking to generate leads or acquire customers online. Bottom line is, even if your customers do find your website on Google, if your website looks bad on their smart phone, chances are they’re going to go back to Google and search for better options. It only takes 3 seconds for a customer to decide if they’re going to interact with your websites. As a business owner, you have to take a harsh self assessment and figure out where you stand in those crucial 3 seconds.
If the answer to that question is not good, there’s help. Even if it’s not a complete redesign your after, there are things an experienced web designer can do to bring it up to speed and make sure it’s at least palatable on mobile devices. Fill out our free consultation form and we’ll be able to tell you if your website is mobile responsive, and what can be done if it isn’t. Our web designers here at ProSource Media specialize in mobile responsive web design, and we’ll help you update your site to attract mobile traffic. By doing so, you’ll be ready to take on the future of digital marketing!