Content Marketing Strategies for Real Estate Agents

One of the biggest challenges real estate agents face when building a digital marketing strategy is content. The word itself is vague and obtuse, and unless you speak digital you might not even know what it means. When I speak with agents about their digital content strategy, it’s not always clear and well defined.

Most agents have no issues setting up the web properties needed to house the content (websites, social media pages, etc.). But once their digital real estate is built, it often sits empty with no content to offer.

In many cases, it’s not because the agent is lazy, they just don’t know what to post. So if you’re an agent who wants to take control of their marketing but you’re short on ideas, this article is for you. Here are 7 content marketing strategies that will work for real estate agents in 2022.