The Benefits of B2B Conversions for Real Estate Agents

Over the past decade, the way in which we market and sell properties has changed. The days of cold-calling and door-knocking are all but gone, and most consumers use online resources to research properties long before they reach out to agents. Now, an increasing percentage of real estate deals are made by referrals from one business to another or what one would consider being B2B conversions.

So how can you build and leverage a network of referring businesses as a real estate agent? You can do this by creating a marketing strategy that will drive traffic and conversions from potential business partners. Before we get into the benefits of doing so, let’s take a moment to define what B2B marketing means for real estate agents.