The COVID-19 pandemic has had a drastic effect on the rental market in several cities in the United States. Boston is no exception, but if we look at the most recent data and figures from the last 6 months, the rental market in Boston seems to be on a path to recovery.

Both the real-time availability rate (RTAR) and real-time vacancy rate (RTVR) have contracted rapidly since last December and that is good news for all the stakeholders in Boston’s rental market. While the RTAR has dropped by -81.72%, there has been a decline of -86.42% in the RTVR when compared to last year. Now, availability of Boston apartments is tighter than it was in December 2019, before COVID rocked the housing market.

The YOY average rent price for 1 bedroom and 2 bedroom apartments in Boston has dropped by -3.07% and -0.55% respectively since last year. The pattern is the same outside the city of Boston where the 1 bedroom and 2 bedroom prices have fallen by -2.1% and -0.83%. This is undoubtedly the result of the supply inflation we saw during the pandemic.

<a href=”https://techmarketbusiness.com/2021/12/23/2021-boston-rental-market-report/”>

Why Am I Not on Page 1!?

This is one of the most common questions business owners ask their SEO company. That question is as complex as Google’s algorithm, and it is never an easy one to answer. Your organic rank is influenced by many elements that exist both on your website and off of it. Technical website setup, keyword strategy and domain authority are all things to consider when evaluating rank.

While your reason will vary depending on your circumstance, there are 6 very common website issues that will prevent you from gaining access to Google’s coveted first page, and all the fresh organic leads that come with it. Here they are:
(more…)

This past year has seen an overwhelming number of entrepreneurs launch new online businesses. The pandemic has made traditional brick and mortar businesses a risky venture, so now an increasing number of entrepreneurs are looking at click and mortar businesses as the best chance for long-term success. Just look at the record shattering year for VC Funding in the US in 2020 as proof that the pandemic has, if anything, accelerated the ascent of tech in business.

Whatever your business type, if your going to be making a big initial investment into your digital presence, your going to want to get it right the first time. It can end up costing you thousands of dollars to hire a good SEO agency to go back and fix a poorly optimized website. SEO does take time to build, but it will never get off the ground if the website isn’t setup for success from the start.

So here’s a list of 6 critical SEO tips for the new business owner:
(more…)

Bostonluxuryapartment.com is one of over 80 local apartment websites owned by our first client, Boston Pads. It was considered to be one of the most valuable in terms of potential traffic. After launching the SEO campaign for their main site bostonpads.com, this was the second objective brought forth by the client in September of 2016.
(more…)

Boston Pads was ProSource Media’s first SEO client. We began the campaign back in May 2016 and we’re still actively managing their SEO and content to this day. The initial scope of work involved providing content and backlinks for the newly redesigned website bostonpads.com. In addition to that, we were responsible for rebuilding and writing content for 60 other local apartment websites owned by the client.

Our scope of work for Boston Pads has evolved considerably since then, but for this case study we will focus on the SEO strategy executed by ProSource for the client’s main objective: Rank bostonpads.com on Page 1 for the keyword boston apartments. (more…)

One of our more recent projects we’ve completed is the design and build of Core Extractions CBD website.  In partnership with Web Development LLC, Core Extractions provides a full spectrum of CBD products for sale shipping to the entire United States.  In addition to the eCommerce portion of the site, the website also offers affiliate opportunities, wholesale pricing, and a Cannabis blog. (more…)

Embedding interactive charts and tables to support blog content is a powerful SEO tactic that can help improve your site’s bounce rate and time on page, while adding additional relevant data to support your findings. There are not many tools out there you can utilize for this, and some are better than others. Here’s an example of charts we’ve created at ProSource for our local clients.
(more…)

Online reputation management is the practice of promoting a positive image of a business online.  Thanks to 3rd party review sites like Yelp and Glassdoor, consumers can go online and easily find information about businesses before making buying decisions.  A business must constantly work to protect its reputation and promote its positive image online to remain competitive in the years to come.

(more…)

This is an interactive infographic created by ProSource Media for our client in Boston. It was created using real time apartment data from the Boston Pads database. The graphic was custom made my ProSource Media and syndicated in Boston to local media outlets.
(more…)

One of the biggest points of interest for local businesses is how they can effectively boost their rankings in local search results. This should come as no surprise for most people. We’ve all used our phone to find a local business while we’re out and about, and it’s one of the best ways for a brick and mortar business to drive foot traffic, get their phone ringing, and increase sales.

(more…)