SEO Case Study: Boston Pads
Boston Pads was ProSource Media’s first SEO client. We began the campaign back in May 2016 and we’re still actively managing their SEO and content to this day. The initial scope of work involved providing content and backlinks for the newly redesigned website bostonpads.com. In addition to that, we were responsible for rebuilding and writing content for 60 other local apartment websites owned by the client.
Our scope of work for Boston Pads has evolved considerably since then, but for this case study we will focus on the SEO strategy executed by ProSource for the client’s main objective: Rank bostonpads.com on Page 1 for the keyword boston apartments. (more…)
Project Showcase: Core Extractions CBD Ecommerce Site
One of our more recent projects we’ve completed is the design and build of Core Extractions CBD website. In partnership with Web Development LLC, Core Extractions provides a full spectrum of CBD products for sale shipping to the entire United States. In addition to the eCommerce portion of the site, the website also offers affiliate opportunities, wholesale pricing, and a Cannabis blog. (more…)
Project Showcase: How to Insert a Graph in a Web Page Using HTML
Embedding interactive charts and tables to support blog content is a powerful SEO tactic that can help improve your site’s bounce rate and time on page, while adding additional relevant data to support your findings. There are not many tools out there you can utilize for this, and some are better than others. Here’s an example of charts we’ve created at ProSource for our local clients.
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ORM - Online Reputation Management
Online reputation management is the practice of promoting a positive image of a business online. Thanks to 3rd party review sites like Yelp and Glassdoor, consumers can go online and easily find information about businesses before making buying decisions. A business must constantly work to protect its reputation and promote its positive image online to remain competitive in the years to come.
Interactive Infographic - Average Rent Prices in Boston
This is an interactive infographic created by ProSource Media for our client in Boston. It was created using real time apartment data from the Boston Pads database. The graphic was custom made my ProSource Media and syndicated in Boston to local media outlets.
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Local SEO: What Is It and Why You Should Care
One of the biggest points of interest for local businesses is how they can effectively boost their rankings in local search results. This should come as no surprise for most people. We’ve all used our phone to find a local business while we’re out and about, and it’s one of the best ways for a brick and mortar business to drive foot traffic, get their phone ringing, and increase sales.
Why I Quit My Job 3 Weeks Before My Son Was Born
We all share it. It’s something that’s difficult to put into words, but it’s probably the single most important thing in all of our lives. It’s what burns deepest inside of us. It’s what keeps us up at night. Some call it vision, some call destiny, some call it our life’s work. It’s different for everyone, and it’s largely dependent what values we hold in the highest esteem. Not to get all philosophical on you, but over the past 12 months, after 30 years on this Earth, I figured out what mine is. It’s freedom, family, and ability to have a positive impact on the people I come in contact with. That’s what is most important to me, and it’s the reason I did something completely nutty a month and a half ago and quit my job three weeks before the birth of my first born child.
Are You Optimized for Mobile? How the Smart Phone Changed the Game for Online Advertising
There have been many changes in the world of web development over the last few years. It all started with the introduction of the iPhone back in 2008, but even back then nobody could really see what was coming. Seven years later, in 2015, it is estimated that OVER 50% of website traffic occurred on mobile devices. This number is estimated to increase to over 60% by the end of 2017.
